THE essential guide to contemporary, Indian Design, Art and Innovation that runs the gamut of creativity, from unknown designers to the celebrated, from Indian fashion, art, architecture, industrial design, film and furniture. POOL has unparalleled access to the India’s most talented people, the industry they frequent and the desirable objects they make. The magazine showcases all this via exclusive features that are insightful, entertaining and presented with style. Distinguished by the quality of people that POOL covers, POOL has been an indispensable part of the creative life for the world's curious for nearly 3 years. Our well-heeled readership shape opinions and trends in India and across the region. This creative and influential group is almost impossible to reach - except through the pages of POOL.